Upon reading this story: Please listen to the song by Malvina Reynolds
“Little boxes on the hillside,
Little boxes made of ticky tacky,
Little boxes on the hillside,
Little boxes all the same.
There's a green one and a pink one
And a blue one and a yellow one,
And they're all made out of ticky tacky
And they all look just the same."
....or are they?
Upon entering the realm of what I call a brown, ornate oak cabinet nightmare, I had just about thrown in the towel. Every single new home model that we have visited had just about everything in common, "The Great American Dream Home of your Dreams!" I was done. Toast. Fried. Exhausted by driving through unwilted, stale, neighborhoods. Quarters that I almost gave into a few times out of the pure fact that I thought these "little boxes" were our only option. Where I will live in, smile, and physically become a Stepford Wife.
Just kidding. (That was a little brassy.) But, in all seriousness, both me AND my husband have gotten to the point where every house we look at, (new home models) have been exactly the same. Norm brown carpet, brown crown moldings, brown cabinets with all kinds of fancy-pants designs swirling about them. Granite countertops with the same shape. The same, after same, after same, after same.........we get in our car and move on to the next one. Almost naturally, the both of us slam the car door, look at one and other and sing, "Little boxes on the hill side, little boxes made of ticky tacky......." And that's all we have to say to each other. It's to the point where we really don't even discuss what we do or don't like about the home we just "browsed".
BUT....girls and boys.................I discovered........Jeff Click Homes.
One night I was tip typing away on my little Mac and happened to google up these 5 words: MODERN HOME BUILDERS OKLAHOMA CITY. My fascination has begun.
Upon "Clicking", (his last name is Click....gah, that's perfect.) I was almost smashed into the depths of the couch cushion! I saw clean lines, and luminous color, and super-fly house layouts!
The website! OHHH THE WEBSITE! It was actually easy to use and didn't require hand-crafting an extra brain to figure it out. There were images of every room, of every angle (so there's no fooling), of every floor plan. My eyes were caught pin-pointedly on details of each house. Even the exteriors of the homes are contrasting to what we've seen. FINALLY! Wait a minute? Am I still in Oklahoma?
It may have been late at night (or a random Sunday afternoon...I can't remember) but I still managed to email, Brody, the Community Manager. Almost instantaneously (or PDQ - pretty damn quick) Brody emailed me back with a time to meet and check out a home. THAT, Ladies and Gentlemen is EXCELLENT BUSINESS! Marketing done the correct way. Hallelujah!
Brody isn't your average community manager. My husband and I were pleasantly surprised when we met him and it took a second to "Click" in that he didn't have puffy blonde hair and lipstick smeared on his teeth. And the model home didn't reek of Elizabeth Taylor's, White Diamonds. He didn't push, he didn't pull, he simply shook our hands, asked a few questions (about us) and let us check out the homes. He gave us some more options, talked awhile about gardens and sushi and welcomed our questions. AWESOME.
Even with all of my writing experience and descriptive words, I'm not sure I'm going to be able to fully wordly describe how great these homes are. The concept, the marketing, the materials used. The design, the decor, the detail. All fall under the category: "exactly what we were looking for and didn't even know it".
Dear Jeff Click Homes: From the bottom of our little hearts. Thank you.
Dear Friends, Family, those in search of New Homes, those looking for ideas, those who need an inspirational marketing approach: I honestly ask that you to just take a look at this website.
Thank you LAAAWWD my days of ticky tacky are over.